Amazon India on Tuesday introduced a brand new programme – Amazon Saheli – geared toward empowering and enabling ladies marketers around the nation to promote their merchandise at the its market.
The on-line market has collaborated with organisations that paintings with in opposition to encouraging ladies entrepreneurship, together with Sewa (Self-employed Women’s Association) and Impulse Social Enterprise.
Women marketers related to those spouse organisations will be capable of be offering their merchandise to Amazon.in shoppers via a devoted storefront, Saheli Store, Amazon stated in a remark on Tuesday.
“As a part of our commitment to transform how India buys and sells by enabling small entrepreneurs to scale up, we’ve now focused on the challenges faced by women entrepreneurs here to gain visibility and access to resources,” Gopal Pillai, director and normal supervisor, supplier products and services, at Amazon India used to be quoted as announcing in a remark.
The corporate had previous this 12 months performed a pilot for the shop in Nagaland previous this 12 months in affiliation with NSDC and the state executive. Around 50 impartial ladies marketers attended the workshop for two days.
Initially comprising handicrafts, attire, purses and residential decor pieces, the Saheli Store will step by step scale as much as onboard ladies marketers promoting in numerous product classes, it added.
Besides providing the registered ladies marketers get admission to to shoppers, the shop will assist them acquire get admission to to logistics and fulfilment amenities as smartly.
“Promoting entrepreneurship among women has become a key focus area for companies everywhere. E-commerce and specifically the e-marketplace model is a great avenue for women entrepreneurs to benefit from a fast-growing digital economy,” Jay Carney, senior vice-president, international company affairs at Amazon stated.