Dropbox is in the end including a little bit of color to its emblem, actually. The cloud garage corporate introduced an overhaul after 10 years, with a focal point on creativity. “Today we’re announcing the biggest change to Dropbox’s look in our 10-year history,” the corporate’s house web page says.
The new design revamp contains a new emblem, color schemes, and typefaces. Dropbox necessarily is attempting to distinguish itself from the remainder of the group through stressing on creativity, and pushing itself as “a place for creation.” The new Dropbox refresh has been led through Creative Director Aaron Robbs and Nicholas Jitkoff who’s VP of Design.
Talking concerning the new redesign, Dropbox CMO Carolyn Feinstein instructed Adweek, “At Dropbox, we had for a long time had this quite differentiated, thoughtful, authentic perspective on modern work and our optimistic belief that there is a better way. We play in an increasingly crowded and competitive category. It’s really important for us to be able to carve out a unique positioning that feels really true to who we are and true to the impact we want to have in the world.”
Dropbox presented Sharp Grotesk as the brand new emblem typeface. “With 259 fonts, our new typeface Sharp Grotesk gives us lots of versatility, allowing us to ‘speak’ in a variety of tones. Take a look at the gif to get a better idea,” mentioned Robbs and Jitkoff.
Dropbox’s Feinstein wired that the brand new revamp is closely impressed through creativity. “What this allows us to do is in different environments express ourselves in a way that makes sense for that situation. Sometimes, especially in products when we want to back up a little bit and put the showcase on the work and people using our products, we will stay really blue and white. In other cases, our palette is much richer and able to flex into different environments in the places we might show up while also giving a nod to the creativity of our users,” Feinstein mentioned.