When it comes to on-line surfing, two-thirds of Indian customers don’t watch for even 5 seconds for a webpage to load and transfer on to subsequent website online, a survey mentioned on Wednesday.
According to the survey through international virtual content material supplier Limelight Networks, Indians are essentially the most hard Internet customers and 54 % would transfer to a special web page to make a purchase order if a website online was once too gradual.
Nearly 10 % of Indian customers don’t re-visit a website online after prior to now experiencing gradual efficiency.
Smartphones are the principle instrument used to get right of entry to on-line content material for Indians and greater than part (56 consistent with cent) be expecting speedy internet efficiency without reference to what instrument they’re the use of.
“In today’s crowded market, brands can’t risk delivering a poor online experience to their customers,” Michael Milligan, Senior Director at Limelight Networks, mentioned in a commentary.
The annual international file, which highlights on-line behaviour and expectancies of customers from seven nations together with India, discovered main will increase in time spent on-line and the have an effect on of on-line reviews on buyer loyalty.
Globally, greater than 45 % of other folks spent no less than 15 hours every week on-line out of doors of labor, a 64 % build up from closing yr.
Almost a 3rd of Indian shoppers spend no less than 15 hours every week on-line out of doors of labor – the bottom among the nations surveyed.
Indian shoppers additionally need to know their data is being safeguarded on-line. 69 % have a destructive opinion of a emblem after it has skilled a safety breach, and 45 % say they’re going to now not store at a website online that has been the sufferer of a cyber-attack.
“Security breaches, slow performance and other elements of an inefficient online experience impact a shopper’s actions and have long-lasting effects on brand reputation and customer retention,” added Milligan.
(This tale has now not been edited through NDTV group of workers and is auto-generated from a syndicated feed.)